A Word from Chong Choi
"I once read an article about a person who first started to bake cookies for the joy of giving them to neighbors, eventually this simple act grew into a successful business. Likewise, I would often make Kimchi for friends and neighbors, and it would be such a joy to see how much they loved the taste of my Kimchi. One rainy, but memorable morning in 2011, my son Matt and I took our first Kimchi sample to the Portland Farmers Market and I strongly sensed that this was going to be a turning point in my life.
I love the vibrant atmosphere of the farmers market in downtown Portland, where there is an abundance of fresh produce, food, music, and people enjoying life. I'm always inspired by the farmers market and want to share my Kimchi with this community that I adore.
I often talked about starting a Kimchi business. The farmers market was a perfect place to begin. To me, Kimchi is not just food - it represents my country, Korea. I make my Kimchi with pride, knowing each batch contains the roots of my heritage."
Founder of Choi's Kimchi Co.